The Secret BIM Manager is a blog about what really happens when architecture meets technology — the messy, human, and occasionally hilarious side of BIM, Revit, and digital design management.

Written by someone who has been working in architectural practice since the days of Rotring pens and tracing paper, this isn’t another corporate BIM handbook. It’s a field diary from the front lines of digital transformation — from the smell of ammonia printers to the glow of Revit worksets.

I am not a digital native. I’ve seen the shift from drawing boards to data models, from plotter queues to cloud platforms, and I’ve lived through a time when buildings were built without BIM — and somehow still stood up.

What You’ll Find Here

• Candid reflections on BIM culture, leadership, and collaboration in architecture.
• Real-world Revit tutorials, not the “Revit Essentials” kind, but those born from actual project chaos: the broken links, the parameter politics, and the late-night fixes no training course ever covers.
• Stories and analogies that help make sense of the madness — from Slow Horses to cargo cults, AI anxieties, and everything in between.
• Occasional deep dives into digital strategy, model management, and the culture of design technology — practical enough to use, cynical enough to enjoy.

Every post aims to cut through the buzzwords and show what digital design management feels like in the real world — equal parts ambition, frustration, and dry humour.

Why “Secret”?

Because talking honestly about BIM in architecture can be… career-limiting.
There’s what we say in meetings, and then there’s what actually happens on projects.

Sometimes the best way to speak freely is with your back to the camera — sharing what we’ve learned without the PowerPoint filters or corporate spin.

This blog isn’t about naming names or taking sides. It’s about opening a conversation that matters: how to make BIM work for people, not the other way around.

Join the Conversation

If you’ve ever:

• Fixed a model at 2 a.m. before a coordination deadline,
• Been told to “just BIMify it,”
• Wondered why every new workflow creates another spreadsheet —

Then you’re among friends.

Grab a coffee (or something stronger), and join a space where digital architects, technologists, and managers can talk about what it’s really like to build in 3D, manage in 2D, and think in deadlines.

Welcome to The Secret BIM Manager.