The Doorman Fallacy
There is a trick, well-known in consulting, which goes roughly like this. You walk into a hotel. You ask how much they pay the doorman. They give you a number. You explain that the doorman’s function is, definitionally, to open…
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The Greater Fool Theory of AI Adoption
Talking about AI adoption reminds me of a feeling I had when I was serving in the Army. It was the first day for new recruits and I was one of them. We arrived early and were processed quickly—getting uniforms,…
We Already Have Large Models
The industry has spent the last two years acting as if Large Language Models are the most “large” and complex thing to have arrived in architecture. Meanwhile, practices have been running on a Large Model for decades. It just doesn’t…
Keep Your Negatives Safe
Photography has been an integral part of my creative life since my high school years. Since we’re talking about the 1990s, I used film—not out of nostalgia, but simply because that was the medium of photography at the time. What…